We’re here to make fragrance relevant and fun. A great scent has an amazing ability to empower you at any given time and situation. We are creating the perfect scent wardrobe that matches your social calendar. The perfect confidence builders for work, play and love. Meet the first of the everyday essentials in the growing CRA-YON scent wardrobe.
We’re here to democratize quality perfumery.
Our team has been creating award winning perfumes for over 12 years in the luxury perfume business. Now it’s time for more people to discover the difference between a good and a GREAT perfume. We are pushing the future by guiding the customers to really GREAT fragrance experiences on their own terms.
Our focus lies on perfecting the art of perfume making without compromise when it comes to ingredients. We have stripped down all excessive elements often used in luxury packaging in order to offer a sustainable and refined packaging design without breaking the bank.
Christine and Niclas Lydeen are award winning fragrance creators from Sweden. Christine has French roots and studied Fashion and Design in Paris before moving to Sweden where she met Niclas，an Art Director and Visual Artist.
With a passion for telling stories through scent, design and visual language, now they are launching the brand CRA-YON, a complete new approach to Fragrance.